About Loyale

Quick Bio:
- Loyale is a woman and minority-owned company.
- We responsibly source the highest quality materials from sustainably run mills.
- Our products are designed and ethically produced in San Francisco, CA.
- 5% of sales are donated to La Cocina and Kitchen Table Advisors.
- We also donate products to the underserved with our Linens for Good initiative.
- Our packaging and cards are eco-friendly and made in the US.

We Are Seriously Local:
Did you know San Francisco is 7 by 7 miles? We design, develop and produce each product within the city limits. Our pattern maker is in the Dog Patch, the family-owned factory we partner with is in Potrero Hill and we ship orders from our studio in the Outer Sunset. We deliberately and happily stay local because we want to support small businesses in our city and reduce our carbon footprint. To learn more about the steps we are taking to run a sustainable and principled company, please visit our Ethical + Eco Promise section of our website -

About the Founder:
Jenny Hwa, the founder and San Francisco native, has an unrelenting love of classic design and the culinary arts, as such, Loyale celebrates these two passions. She spent decades on the East Coast working with nonprofits, festivals and companies like Kate Spade and Armani. In 2017, Jenny moved back to the Bay Area and set up shop in the Sunset District.


Business Development and Communications Intern

January 2021 - May 2021 San Francisco, CA
“Working directly with Jenny at Loyale allowed me to expand on my classroom knowledge immensely and put it to use in the real world. She provided me with resources that guided me to successful business development as well as taught me amazing tricks about the virtual world. We had weekly check in meetings where we would discuss business but also use it as a space to talk about life during the pandemic. Jenny gave me the freedom to complete the assigned tasks in a fashion suitable for my schedule and the freedom to develop ideas for future outreach opportunities. Loyale is an ethically driven company leaving a meaningful impact on more than just linens- she does a wonderful job emphasizing her role in the community being a small, local company. ”

Social Media + Communications Internship

January 2021 - June 2021 San Francisco, CA
“Working at Loyale was one of the most unique experiences I have undergone thus far in my college career. Jenny is an extraordinary entrepreneur who has a plethora of knowledge on all things media, marketing, product production -- you name it. I loved how hands-on my internship was, despite being entirely remote. Jenny made herself extremely accessible throughout the entirety of my time at Loyale and even taught me how to be a better communicator along the way. I primarily focused on data collection for a new marketing approach we were exploring, conducted marketing outreach, and managed social media engagement on a weekly basis. Overall, Jenny made me feel like a valuable team player and genuinely appreciated the work I was able to contribute. ”
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