Rakuten has over 20,000 employees globally serving more than 1.4 billion members in more than 70 businesses ranging from financial services to travel planning to streaming video. Its North American division – Rakuten Americas – is home to six businesses: Rakuten Rewards, Rakuten Advertising, Rakuten Super Logistics, Rakuten Kobo, Rakuten Viki and KonMari Media. Rakuten Advertising is the world market share leader in affiliate advertising, Rakuten Kobo's e-reader business had its best year ever, and both Rakuten Viki and Rakuten Super Logistics nearly doubled their revenue in 2020. Our market share and consumer awareness for our flagship Cash Back business Rakuten Rewards continues to grow, thanks in part to our investment in marketing and technology, as well as partnerships with the NBA, the Golden State Warriors and Rakuten Global Brand Ambassador Stephen Curry.
