BCBGMAXAZRIA thrives at the forefront of the fashion world, offering the modern woman a premier lifestyle collection of sophisticated, confident designs that take her from work to weekend in style. Our BCBGMAXAZRIA Runway Collection, which debuted at the Fall 1996 New York Fashion Week, lets today’s woman integrate high-fashion runway design into her everyday wardrobe. Named for the French expression Bon Chic, Bon Genre, meaning “good style, good attitude,” our brand embodies a true blend of European sophistication and American spirit. We are a dynamic community with a small-family feel and a true sense of connection to one another. Our culture is based on our love of luxury, good taste and a never-ending sense of humor.