Haier is a smart living home solution platform leading in the internet era.
Now Haier own at least 100 million users located globally in more than 100 countries and areas. Haier turnover is 201.7 billion in 2016, with profits is 20 billion. According to statistics released by Euromonitor, an authoritative survey agency in the consumer market, Haier topped the list of global home appliance brands for the eighth consecutive years.
There are 6 internationally famous brands in Haier Appliance business, Haier, Casarte, FISHER & PAYKEL, GEA, AQUA and Leader, to satisfy user’s best experience through various fields. Haier is committed to becoming a local brand favored by global consumers, and has implemented the strategy of localized R&D, manufacturing and marketing for many years so as to achieve brilliant results.
Now Haier has 21 industrial parks, 24 overseas plants, 10 R&D centers, 60 more trade companies and 140 thousands sales networks in the world.
Innovation is Haier's cultural gene, with idea innovation as guideline, strategy innovation as orientation, organization innovation as safeguard, technology innovation as method and marketing innovation as purpose. Haier culture accompanies Haier start from scratch, develop gradually, from China to world, at the same time, Haier culture also innovate and develop constantly.
Through the innovation in the win-win model of RenDanHeYi, Haier fills its organization with passion and creativity, making its employees realizes their value while creating value for users. Under this model, the theme of Haier Group's strategic advancement was disruptively changed into "platform orientation of enterprise, maker orientation of employees, individualization of users", fully devoted to development of “Internet sharing platform, the integrity of the enterprise ecology ”.