IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow.
We identify new ways to serve and support people by uncovering latent needs, behaviors, and desires.
We envision new companies and brands, and we design the products, services, spaces, and interactive experiences that bring them to life.
We help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures.
Read more at https://www.ideo.com/about/#RVMfVqjGb4DHS1Kh.99