Johnson Outdoors is a family of core brands preferred by consumers for creating the best possible outdoor experience. Through innovative, top-quality products, we earn industry awards, customer loyalty, and above all, consumer trust.
We want people to get out and experience the great outdoors. And see it as our job to ensure that from launch to landing, it’s the best experience possible. We draw on our spirited heritage and personal expertise to help those who trust us to find their awesome–confidently, authentically, and passionately.
We are adventurers and doers. We don’t just make amazing camping equipment, trolling motors, fishfinders, scuba gear, and watercraft, we also use them. Most of our employees, from board members to builders, are enthusiastic outdoorsmen and women who passionately pursue the get-out-there lifestyle that Johnson Outdoors has always inspired.