KRC Research

About KRC Research

A unit of the Interpublic Group of Companies (NYSE: IPG), KRC specializes in opinion research and analytics designed to drive strategy, optimize campaigns, and measure success. For over 30 years, we have worked on behalf of leading corporations, government agencies, not-for-profits and the communications, branding, and creative agencies that represent them.

KRC Research is headquartered in Washington, DC and has offices alongside our IPG sister agencies in New York, and Cologne Germany. KRC Research offers the quality and custom service of a small firm along with the reach of a global organization. We’ve done research in over 50 countries and in 30 languages. Our work spans the healthcare, consumer, technology, public affairs, finance, travel, and education industries.

Staffed with market research professionals from the worlds of political campaigns, consumer marketing, journalism and academia, we are flexible, practical, creative, knowledgeable and fast, combining sophisticated research tools with real-world experience.

We love what we do and we’ve made this video to share what we think makes KRC a leader in the industry and a uniquely great place to work:



November 2020 Evanston, IL
“Flexibility with hours, small and impactful team, chance to work directly with upper management, and lots of learning on the job about consumer trends and brands”


June 2018 - August 2018 Washington, DC
“Great experience to learn more about Market Research and about PR (work very closely with Weber Shandwick). ”
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