The Milwaukee Radio Alliance, LLC is comprised of three very unique radio stations: B 93.3 the 80's to Today WLDB-FM, 102 One Milwaukee’s Alternative Station WLUM-FM and FONZ FM 1290 . The partnership was born in 1996 via veteran broadcasters Bill Lynett (Shamrock Communications) and Willie Davis (All Pro Broadcasting and NFL Hall of Fame Green Bay Packer). In an era of growing consolidations, the need became evident for radio stations that truly serve their communities, stations directed by broadcasting, not venture capitalists; stations that would actively serve the people in their communities. The Milwaukee Radio Alliance, LLC an anomaly in today’s radio business, is alive and well in southeastern Wisconsin and is extremely proud of its business model of local ownership, community involvement, interactive relationships, and listener responsive programming. The management philosophy of the Milwaukee Radio Alliance, LLC in a word is "hands-on". No other radio group in the area has the aggregate experience in the Milwaukee marketing community. The radio professionals at MRA pride themselves on their personal relationships with agency principals and local business owners. Radio is a very personal medium, and the real relationships that have been built over the last 30 years have become the MRA’s trademark. It’s client focused, all the way!