Primary Wave (PW) is one of the largest independent music & entertainment marketing, talent management and music publishing companies in the United States, founded in 2006. PW creates marketing and branding strategies for its diverse roster of Music, Film, TV & Literary talent, through their six in-house operating divisions: Talent & Literary Management, Television/Film Development, Music Publishing, Brand Marketing, Recorded Music, and Digital Marketing, to help cross promote our artists and brand relationships. Under the Primary Wave umbrella, there are two core businesses, Primary Wave Music Publishing and the talent management company, Primary Wave Entertainment, which has recently expanded their reach in the Film & TV industry by merging with top talent management company’s Evolution and Intellectual Artist Management. By uniting Primary Wave’s expertise in music, digital, and branding with Intellectual and Evolution’s strong hold on the film/TV industry, this new powerhouse talent management company will provide full access and opportunities for their roster across multiple platforms from music and film to TV and literary. Collectively, the new talent management roster includes: CeeLo Green, Melissa Etheridge, Cypress Hill, Eric Benét, Natalie Imbruglia, Isac Elliot, The Go-Go’s, Trevor Jackson, PPL MVR, Goodie Mob, Big Gipp, producer/DJ Audien, on-air personality Nicole Ryan (Sirius; Vh1), plus music writers/producers Jon Levine, Mag and Mitch Allan; and the Film/TV roster includes, Jane Lynch, Golden Globe winner Gina Rodriguez, Mayim Bialik, David Arquette, Elle McPherson, Peter Facinelli, Gabrielle Union, AJ Cook, William Fichtner, Nia Long, Donald Faison, Manu Bennett, Cole Hauser, as well as Oscar winning screenwriters/directors Jim Rash (Descendants), Mike Radford (Il Postino) and Bobby Moresco (Crash), Oni Press, among others. Primary Wave Entertainment markets their unique music, Film/TV, and literary talent by using multi-media strategies that are developed and executed by the teamwork of their in-house branding company, Brand Synergy Group; digital marketing company, BrightShop; touring division; publicity and Television & Film production / development team, which all support the management and publishing roster as well as retain third party clients.
