Primary Wave (PWE) is one of the largest independent music publishing, talent management, production and entertainment and branding companies in the United States, founded in 2006.
Under the Primary Wave umbrella there are two core businesses – Primary Wave Music Publishing and Primary Wave Entertainment. Originally Primary Wave Music, the company expanded into Primary Wave Entertainment after merging with Mark Burg’s Evolution and David Guillod’s and Jeff Morrone’s Intellectual Artist Management in 2015. Primary Wave Entertainment is a powerhouse talent management company that provides full access and opportunities for their clients, working closely with them to guide their careers and achieve their goals across the entertainment landscape. Collectively, the new talent management roster includes: CeeLo Green, Melissa Etheridge, Fantasia, Cypress Hill, Eric Benét, Natalie Imbruglia, Isac Elliot, The Go-Go’s, Goodie Mob, Plain White T’s, producer/DJ Audien, Erick Morillo, plus music writers/producers Jon Levine, Mag and Mitch Allan; and the Film/TV roster includes, Golden Globe winner Gina Rodriguez, Mayim Bialik, Mike Epps, Paula Patton, Elle McPherson, Peter Facinelli, Gabrielle Union, AJ Cook, William Fichtner, Nia Long, Donald Faison, Aj and Aly Michalka, Dania Ramirez, Trai & Grace Byers (Empire), as well as Oscar winning screenwriters/directors Jim Rash (Descendants), Mike Radford (Il Postino) and Bobby Moresco (Crash), Oni Press, among others. Primary Wave Entertainment markets their unique roster of talent by using a broad rage of multi-media strategies that are both developed and executed by the team of people that make up PWE’s in-house operating divisions: Brand Synergy Group, BrightShop Digital Marketing, publicity, and TV/Film production & development. Each division supports the management and publishing roster, as well as retains third party clients.
Primary Wave Music Publishing was founded in 2006 and specializes in the acquisition and unique marketing of iconic and legendary artists and songs. Over the years the company has acquired the copyrights of over 15,000 songs from the catalogs of legendary artists such as Kurt Cobain, Steven Tyler, John Lennon, Def Leppard, Smokey Robinson, Hall & Oates, Chicago, Maurice White, Graham Parker, Daniel Johnston, Steven Curtis Chapman, Lamont Dozier, Steve Cropper and many others. As a company, we strive for excellence in the pursuit of catalogs that not only reflect great songwriting, but moments of culture. Beginning with the acquisition of works by Kurt Cobain (Nirvana), Steven Tyler (Aerosmith), and John Lennon (The Beatles/John Lennon), Primary Wave Music Publishing has expanded to not only work with legendary artists, but we look towards the future, focusing on integrating all aspects of creative acts.