Roku pioneered streaming for the TV, and we aspire to power every TV in the world. We developed a streaming platform that delivers a best-in-class user experience. At the heart of the Roku platform is our proprietary operating system, the Roku OS, which we built from the ground up. Roku is recognized for streaming innovation. This is demonstrated by our growing, passionate and highly engaged customer base who love Roku streaming devices because of our coveted content selection, ease of use, and value.