Sonic Automotive operates over 100 dealerships spread across 13 states and 25 major metropolitan markets. We represent approximately 25 different brands with the majority of our dealerships being luxury and import brands.
Today, Sonic Automotive, as a Fortune 500 company and member of the Russell 2000 Index, is among the largest automotive retailers in the United States. These dealerships provide comprehensive services, including sales of both new and used cars and light trucks, sales of replacement parts, performance of vehicle maintenance, warranty, paint and collision repair services, and arrangement of extended warranty contracts, financing and insurance for the company's customers.
As we continue to refine car shopping, buying and owning, our culture is changing with it.
Our Position:
We know the car-buying experience, as a whole, is fundamentally broken. Customers come to the dealership ready for a fight - and that ends here and now. That's no way to build relationships or run a business. From our Guest interaction, through the entire life of our Guests' vehicles, we're no longer in the car-selling business. We're a place where Guest satisfaction is key - Where every car deserves a happy owner®.
Our Personality:
While the Sonic Automotive Brand serves as an umbrella brand to our multiple dealerships across the country, our tone may change depending on the audience and situation. It is important, however, that the overarching Sonic Automotive Brand is always communicated as one company and one brand. Our personality represents who we are. It's why our Guests choose us.