Sterling-Rice Group (SRG)is a nationally recognized brand-building firm located in Boulder, Colorado.
At our core, we are solutionists—people who love solving problems. As a world-renowned consultancy and full-service agency in one, we are uniquely positioned to solve our clients’ problems through best-in-class consumer insights, new product innovation, brand positioning, design, and strategy. SRG has been ranked on Outside Magazine’s Best Places to Work list for the past eight years and was recognized by AdAge as a Best Place to Work in 2016 and 2017.
Our practice areas are aligned in service of creating and activating products and brands into the market, with the following expertise:
• Innovation: new product innovation, brand positioning, brand revitalization, product and package design
• Strategy: portfolio strategy, product category analysis, quantitative analysis
• Insights: full quantitative and qualitative capabilities, including new category exploration, consumer
trends, target segmentation, ethnographic research
• Design: brand identity, packaging, environmental design, brand expression and experience
• Advertising: full-service agency with robust creative, digital, media, and analytics capabilities