The Social Life is a custom apparel company focused on delivering freshly designed premium products to the modern college woman. Our brand promotes and encourages a positive way of thinking with everything from our unique apparel design to the content we provide our customers.
The company was founded by Kenny Borg & Nick Brucculeri in 2011 to serve greek life members with custom merchandise beginning in the southern California area. Their popularity grew quickly and over the past decade TSL has become the leading provider of Fraternity and Sorority custom apparel & a household name on every major college campus in the US.
Once the pandemic hit, campuses were shut down, and therefore events were cancelled, TSL looked at this as an opportunity to give the brand a refresh including new branding that resonates with the current Gen Z female customer. The business also is now female-led with a majority female team.
Incorporating our foundation of unparalleled innovation in product design, marketing, apparel manufacturing, and e-commerce, TSL continues to be the chosen brand for the modern college woman; she's humble and makes it cool to be kind, she’s sporty and mature, she’s intelligent and edgy and she cares about giving back to her community and the environment.
We strive for our customers to connect with our brand therefore wearing our products exuding confidence, inspiring those around them, valuing being a part of something bigger than themselves, and knowing that we are a community of real ones. Meaning, our hope is to inspire those who commit to us to use our clothing and content as a way to promote a positive outlook to their friends and their college community.
